November 2013

An Early Look at Who’ll Be Advertising during Super Bowl 2014

November 13, 2013 Evans on Marketing Marketing Communications, Sports and Entertainment Marketing 2014, advertising, opportunity, planning, promotion, social media, Super Bowl 14

The Super Bowl is not only the most important event for American sports fans each year; it is the Super Bowl of advertising, too. Sponsors use the event to unveil …

More on Being Smart Online

November 12, 2013 Evans on Marketing Consumers and Their Behavior, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media bad behavior, education, ethics, Facebook, good manners, Kaplan, social media, trust, Twitter 13

On several occasions, this blog has discussed the topic of being smart online (click here, for example).

Now, we have another great example of why YOU MUST be …

What Do Shoppers Want from Retailers This Holiday Season?

November 10, 2013 Evans on Marketing Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media customer expectations, customer satisfaction, experiential marketing, loyalty, opportunity, promotion, shopping, social media, trends, trust 12

What do YOU want from the retailers you patronize?

Relationships with Customers Are Still Crucial

November 9, 2013 Evans on Marketing Consumers and Their Behavior, Marketing Communications, Social and Digital Media customer expectations, customer satisfaction, infographic, loyalty, relationship, selling, tips, trust 7

Even though we live in an era of self-service and growing online/mobile shopping, the personal touch still has an important place in marketing.

According to Introhive, a sales-support firm:…

When to Shop for the Best Holiday Deals

November 7, 2013 Evans on Marketing Consumers and Their Behavior, Marketing Communications, Pricing holiday shopping 20

During the 2013 holiday season, retailers will be offering a lot of sales to attract price-conscious consumers. So, when are these retailers targeting their deals?

According to Kathy Kristoff, writing …

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Month: <span>November 2013</span>

What do YOU want from the retailers you patronize?