Tag Archives: relationship

Building a Stronger Personal Presence

12 Sep

How one projects his/her personal presence is a key element of self-branding. So, how can we better project ourselves to others?

According to Elizabeth Holmes, writing for the Wall Street Journal, there are three different types of personae for us to consider: “at work,” “after hours,” and “online.” She suggests 5 steps to project a stronger persona in each of these roles:

1. Preparing our look

2. Talking in a manner consistent with the specific persona

3. Being prepared to interact properly with other

4. Getting feedback from others about how they view each persona

5. Acting graceful under pressure

Click the image for a great Wall Street Journal graphic on the various personae and steps for building a better presence for each.


Relationships with Customers Are Still Crucial

9 Nov

Even though we live in an era of self-service and growing online/mobile shopping, the personal touch still has an important place in marketing.

According to Introhive, a sales-support firm:

“Technology has changed the way we do business. It has changed the way we interact with our clients, partners, colleagues, and employers. In a world where information is more readily available than every before, it’s obvious that the practice of sales has changed forever. If you’re a sales professional, you can relate to the ongoing changes as it relates to technology, social media, big data, and the overall sales process.”

Take a look at this infographic from Introhive.




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