Building a Stronger Personal Presence

How one projects his/her personal presence is a key element of self-branding. So, how can we better project ourselves to others? According to Elizabeth Holmes, writing for the Wall Street Journal, there are three different types of personae for us to consider: “at work,” “after hours,” and “online.” She suggests 5 steps to project a […]

Read more

Relationships with Customers Are Still Crucial

Even though we live in an era of self-service and growing online/mobile shopping, the personal touch still has an important place in marketing. According to Introhive, a sales-support firm: “Technology has changed the way we do business. It has changed the way we interact with our clients, partners, colleagues, and employers. In a world where […]

Read more