The Super Bowl is not only the most important event for American sports fans each year; it is the Super Bowl of advertising, too. Sponsors use the event to unveil their most creative ads and try to create buzz at the various Web sites that follow the advertising. The sponsors are willing to spend $4 million per 30 second spot for the 2014 Super Bowl. And commercial time will be fully sold out. For entertainment value, Bruno Mars will be the 2014 halftime performer.