More companies are involved with social media today. But, many of them can still do much better.
Anna Papachristos writes for 1to1 Magazine that: “As social media’s popularity continues to gain momentum, companies must grow their social presence into active participation, thereby using social networks to develop a dialogue with these vocal consumers. Yet, while embracing these customers is paramount, many companies don’t know how to approach these potential brand advocates and harness their value in a way that’s advantageous to both their customer bases and their brands.”
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