Relax Twinkies Fans: It’s Only the Company Going Out of Business

With headlines such as “Twinkie Maker Hostess to Close,” many consumers think that means the end of Twinkies, Wonder Bread, Ding Dongs, and other popular brands. But, that is not what’s going to happen. Instead, another firm will bid on these brands and they will continue on into the future. So, relax. You’ll still have […]

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Social Media Use Booming in Sports

Check out this infographic on sports and social media.   Learn about data visualization tools.   Thanks to KCJ for suggesting this post  

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What Are the Most Important Job Skills for 2013?

Do you know what job skills to emphasize in today’s competitive marketplace? According to Ruth Mantell, writing for the Wall Street Journal, these are the four most important attributes for job seekers to highlight in 2013: Clear communications abilities A personal brand Flexibility A focus on productivity Click the image to read Mantell’s full story. […]

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Social Media Stereotypes: Ouch!

Check out this interesting infographic from Wix. As Media Bistro notes: It “has a wealth of (admittedly often disparaging) social media statistics, facts, and figures from various platforms, including Facebook, YouTube, LinkedIn, Instagram, Foursquare, Yelp, and MySpace.”  

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Global Innovation and Technology

Tony Bailetti has written a good article on technology in a global setting: “Upon or shortly after inception, growth-oriented technology start ups must operate in a market that is global. Management teams and investors of technology start ups can benefit from approaches and models that can help them operate in a global market early and […]

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Businesses Getting More Involved with Friending on Facebook

Businesses are getting a much better grasp of how to utilize Facebook, as this infographic highlights. Post suggested by KCG  

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How B2B Firms Can Be More Like B2C Firms

In the video clip below, Paul Dunay, vice-president of global marketing at Maxymizer, shares five ways that business-to-business marketers need to be more like business-to-consumer marketers in this interview with Jeff Ogden of Find New Customers.  

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Heinz Again Leads Food Manfacturers on the American Customer Satisfaction Index

The American Customer Satisfaction Index (ACSI): “is an independent national benchmark of customer satisfaction with the quality of products and services available to household consumers in the United States. Each year, roughly 70,000 customers are surveyed about the products and services they use the most. The survey data serve as inputs to an econometric model […]

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Social Media for B2B Experts and Content Marketers

exploreB2B has published an excellent article on content marketing online, including business-to-business marketing. Click the infographic to access the full report.    

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