The Self-Driving Car: Coming Tomorrow Or in 2020+?

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Technology and Marketing, Trends , , , , , , , , , , , 19

Over the last few years, manufacturer interest in self-driving cars has intensified. Some models seem ready to launch relatively soon. Others seem to be much farther in the future (…

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What Motivates Car Buyers Around the World?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Marketing Communications, Product Management , , , , , , , , , 12

 
There are many different reasons why consumers buy specific car types and models — even in the United States. But, how different are purchase motivations around the world?

To …

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A Career Video Interview with J.D. Power’s Founder

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Marketing Communications, Product Management, Trends , , , , , , , , , 1

These days, we’re pretty familiar with J.D. Power, the global marketing information services company founded in 1968.  As the firm notes at its Web site: “J.D. Power has been …

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