After reading the title of today’s post — Looking Ahead to 2030, some of you may be thinking that it’s hard enough dealing with 2020. Of course that’s true. But …
Read morePay Attention to Profitable Customers
To maximize profits, companies must pay attention to profitable customers. As we see below, firms should not pursue every customer. Indeed, they need to avoid some unworthy customers..
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Read moreJeff Weiner Says Compassion Matters
Evans on Marketing Careers, Marketing Communications, Privacy, Identity Theft, and Ethical Issues commencement, compassion, Jeff Weiner, LinkedIn, video, Wharton
According to Gallup’s most recent annual study, consumers view many professions as unethical. Without proper ethics, can a firm or person be seen as compassionate? And LinkedIn’s Jeff Weiner …
Read more2017 Marketing Hall of Fame Inductee: Jerry Wind
Evans on Marketing Careers, Product Management, Trends 2017, Jerry Wind, marketing hall of fame, video, Wharton
As we noted in our June 14 post, each year, the American Marketing Association New York inducts outstanding marketers into the Marketing Hall of Fame for their significant lifetime …
Read moreA Career Video Interview with J.D. Power’s Founder
These days, we’re pretty familiar with J.D. Power, the global marketing information services company founded in 1968. As the firm notes at its Web site: “J.D. Power has been …
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