Jeff Weiner Says Compassion Matters

According to Gallup’s most recent annual study, consumers view many professions as unethical. Without proper ethics, can a firm or person be seen as compassionate? And LinkedIn’s Jeff Weiner says compassion matters. Before turning to Weiner, consider these posts on ethics: Purpose-Driven Brands’ Marketing Lessons The Impact of Company Ethics on Consumer Behavior Ethical Selling: […]

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2017 Marketing Hall of Fame Inductee: Jerry Wind

As we noted in our June 14 post, each year, the American Marketing Association New York inducts outstanding marketers into the Marketing Hall of Fame for their significant lifetime achievements: “The Marketing Hall of Fame is the only award which recognizes individual marketers (not companies or campaigns) who have made outstanding contributions to the field […]

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A Career Video Interview with J.D. Power’s Founder

These days, we’re pretty familiar with J.D. Power, the global marketing information services company founded in 1968.  As the firm notes at its Web site: “J.D. Power has been listening to consumers and business customers; analyzing their opinions and perceptions; and refining research techniques and study methodologies to offer some of the most advanced product […]

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