These days, we’re pretty familiar with J.D. Power, the global marketing information services company founded in 1968.  As the firm notes at its Web site: “J.D. Power has been listening to consumers and business customers; analyzing their opinions and perceptions; and refining research techniques and study methodologies to offer some of the most advanced product quality, customer satisfaction, and tracking research available today. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power is a business unit of McGraw Hill Financial. J.D. Power conducts work for a wide spectrum of industries including automotive, financial services, insurance, energy, telecommunications, travel and leisure, and healthcare to name a few.”

Recently, Wharton professor of management John Paul MacDuffie sat down for an interview with the company founder J.D. Power III. They discussed Power’s long and distinguished career.

Take a look at the interview. There are lots of insights here.


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