As Drew Olanoff puts it: “Google’s Knowledge Graph has become a handy tool when you’re searching for things that interest you. There are a few reasons why it’s a …
Read moreBetter Analytics from IBM
Evans on Marketing Business Analytics and Marketing Information, Technology and Marketing analytics, IBM, information, opportunity, success, technology, video
Check out this YouTube to see how IBM enables companies to enhance their information capabilities and derive better insights through state-of-the-art analytics.
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Read moreThe Value of Mobile Shopping Apps
For people who love their mobile phones, what could be better than apps that make shopping easier and more fun — while pointing out discounts?
As Greg Bensinger writes for …
Read moreHow Brands Can Incentivize Our Good Behavior
Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Trends advertising, good behaviors, incentivize, JWT Intelligence, motivate, Nike, promotion, social media, video, YouTube
LeBron James + Nike = $300?
Evans on Marketing Pricing, Sports and Entertainment Marketing, Trends customer expectations, ethics, LeBron X, Nike, opportunity, price, shopper, trends, video 1
Nike is ready to launch a new $300 pair of sneakers called the Lebron X, endorsed by NBA MVP and Olympics star LeBron James of the Miami Heat. This is …
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