Online Ad Spending Consolidates Among Search, Banners, Video

  Click the image for the full story Three ad formats will get at least 80% of online dollars through 2015. As US online ad spending closes in this year on $40 billion, the bulk of that spending will go toward just a few formats: search, banners, and video advertising.

Read more

Earning an Estimated $1 Million a Year, a Foul-Mouthed Comic Shows the New Rules of New Media Via YouTube

  Click the image for the full story According to the Wall Street Journal, “It doesn’t take the media to make a media star any more. The new economics of entertainment have enabled a foul-mouthed performer working on his own to carve out a very lucrative business. He doesn’t have the backing of a traditional […]

Read more

Learning Dreamweaver

For those who want to learn Dreamweaver on their own, these tutorials can be a big help. To get more hints — and see how to post a Web page through your Hofstra Pride account — look at the notes at the course Blackboard site.    (1)     (2)      (3)    Click the images […]

Read more