Old Media? Not as Dead as Reported

Bloomberg’s Sheila Dharmarajan reports on the surge of ‘old’ media stocks as they outperform ‘new’ media stocks and why investors are turning back to the tried and true media giants. She speaks on Bloomberg Television’s ‘In The Loop.’ Click the image to view the video clip.    

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Mom Marketing: P&G’s Steps Up Its Viral Marketing Efforts

Procter & Gamble (P&G) — the maker and marketer of popular brands such as Tide, Nyquil, Duracell, Gillette, Pampers, Crest, and dozens more — is the world’s largest advertiser. Each year, it spends billions of dollars on advertising/promotions in all sorts of media. This year, P&G has stepped up its multi-media efforts and has become […]

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The Future for Shopping: Herding Vs. Empowerment

Consider this comment from our vantage points as businesspeople AND as consumers: “Businesses today tend to herd customers as if they were cattle, but a revolution in personal empowerment is under way — and buying will never be the same again, says author Doc Searls. He discusses his new book, The Intention Economy, with the […]

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New Retailing Blog

If retailing is a subject of interest to you, check out our new blog. There are already more than 350 posts. Click the icon to visit. These are some of the categories that you may be interested in which are at that blog: Careers in Retailing Career Useful Information Career Video Clips Global Retailing Online […]

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The Power of YouTube: Humor That Hits the Spot

Through its International version of this YouTube video, Evian has garnered more than 56 million views. The U.S. version (which is virtually the same) has had about 17 million additional views. Does this clever ad campaign make you want to dance — on roller skaters and while drinking Evian water? P.S.: If this video does […]

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