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The Evolving Roles of Senior Marketing Executives

February 22, 2016 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Trends career, chief marketing officer, CMO, CMO.com, compensation, Equilar, highest paid, trends, video, YouTube 5

As we have posted before (for example, click on one more of these links: 1, 2, 3, 4), a career in Marketing can be quite rewarding.…

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How Food Flavors Are Created

February 18, 2016 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Product Management, Technology and Marketing, Trends artificial, customer expectations, customer satisfaction, flavors, food, innovation, natural, trust, video, YouTube 7

The flavors of the foods that we eat often are manipulated by the food producers. This can result in flavors that we love — but that are not naturally available. …

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The Samsung Family Hub Refrigerator: Winner Or Loser?

February 16, 2016 Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Pricing, Product Management, Social and Digital Media competition, experiential marketing, Family Hub refriegerator, innovation, opportunity, Samsung, technology, trends, video, YouTube 13

Samsung, which makes major appliances as well as other consumer electronics is set to introduce its “Family Hub Refrigerator” in Spring 2016. Do YOU think this product will be a …

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Changing Gender Roles: Men Doing More Laundry

February 11, 2016 Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Product Management, Social and Digital Media, Trends customer expectations, gender role, laundry, men, planning, video, Wall Street Journal, women, YouTube 14

Traditional gender roles have been evolving over the past 20 years, especially with the huge number of women in the work force.

As a result, men are now more laundry …

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The Best and Worst of Super Bowl Advertising

February 5, 2016 Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing Ad Age, best, competition, customer expectations, experiential marketing, planning, promotion, Super Bowl, TV commercial, video, worst, Yahoo! TV 5

During the first 49 Super Bowls, there have been a lot of TV commercials presented, and billions of dollars spent on them. So, which of these commercials are considered the …

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Categories

Marketing Communications (1,245)
Social and Digital Media (1,213)
Consumers and Their Behavior (1,083)
Trends (1,004)
Business Analytics and Marketing Information (948)

Tags

opportunity (864)
customer expectations (840)
planning (803)
tips (744)
experiential marketing (695)

Year

2022 (51)
2021 (180)
2020 (228)
2019 (199)
2018 (216)

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