With the advent of social media, big data, mobile computing, and many other emerging topics, the role of the marketing leaders is rapidly changing.
As Salesforce Marketing Cloud puts it:
“Today’s marketing leader must be more agile, data-focused, and customer-obsessed than ever before. For The State of Marketing Leadership, a joint research report from LinkedIn and Salesforce Marketing Cloud, we surveyed more than 900 senior-level marketers on LinkedIn to learn what’s top-of-mind in their roles — whether director, VP, or CMO.”
The following slideshow highlights the findings of this research report.
Statistics are changing the way marketers strategize and get in touch with prospects. The use of systems like Salesforce, NexisLexis, and other CRM tools are capturing and storing data that marketers can use to maximize their sales numbers.
Reading this I see that, Statistics are altering marketing strategies. They do this by getting in touch with the prospects. The use of systems like CRM tools stores data that marketers can use to enhance sales revenue.
it is very difficult to be a good marketing leader than ever before with the big data become popular and important in the marketing., you are not only require to know marketing knowledge, but also require you know the computer science knowledge.but I think the based idea of marketing will never change, to find the demand and giving them what they want.
I believe I read it somewhere else that smaller businesses are doing better than larger companies on customer relationship management. I think it is not fair to compare larger companies with smaller ones because with large and complicated customer base, creating a cohesive customer journey is extremely difficult.
With the development of the Internet and social media. The marketing leader in the future should concern more information from the outside world and have more work to do. They should more focus on the data from the real market and observe the customers all the time.It is really a challenge for the marketing leader. Because they have to constantly receive the different information and analyze them every day.
This goes to show that statistic in marketing, or anything research based, is crucial. Without it, it is very hard to get feedback and plan out the next moves in a business. Thanks to the digital world, information is more accessible than ever and marketers are able to create a better customer journey.
The marketing leader is changing rapidly today because the background of blooming technology, New things are invented everyday. In my personal view from observation, tenology combines with mobile phones and daily life is easy to become hot ponit. Like social media platforms and Apps make life easier.
From the information above, we can see that most of marketers agree that it’s very important to create a cohesive customer journey.As we all know, nowadays more and more marketers have paid attention to customer focused strategy, which means provide customers excellent shopping experience during and after sale over competitors.
As a member of the millennial generation it is easy to understand how data, social media and mobile play a big role in the future of marketing. Much of the information on products, current events and trends that people under 30 receive come from their various feeds, usually on their cell phones. A couple of Hofstra students have actually created a platform not unlike salesforce’s to manage social media marketing campaigns: http://www.innovateli.com/ashish-pandhi-and-james-knaus-have-a-bettr-idea/.
As a member of the millennial generation it is easy to understand how data, social media and mobile play a big role in the future of marketing. Much of the information on products, current events and trends that people under 30 receive come from their various feeds, usually on their cell phones
A couple of Hofstra students have actually created a platform not unlike salesforce’s to manage social media marketing campaigns: http://www.innovateli.com/ashish-pandhi-and-james-knaus-have-a-bettr-idea/.
This shows that statistics have a huge role in the world of marketing today. Feedback from customers is one of the most important parts of any business and technology is making it easier for feedback to be obtained. Technology and social media are continuously advancing and growing to make the world seem like a smaller place.
It goes without saying, statistics and market research is extremely important. Feedback is crucial, and the use of technology allows for an easier platform to collect this information.
This slideshow is making it clear that marketing research and statistics are important for companies to see where they need to improve strategies. It is important to make sure that your audience is being reached and to do that, companies have to make sure they have a cohesive ‘customer journey’.
This new marketing research suggest that there is a big untapped market that companies can exploit in the coming years. With the ever important need to be connected, ads run over the internet and phone based apps are becoming more important platforms to advertise on.
This new marketing research is pointing towards the fact that there is a large untapped market that companies will try to exploit in the coming years. The recent trend of always being connected is making the internet and smartphone apps the best platform for companies to advertise.