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The Conflicts Faced by Celebrity Endorsers

September 29, 2012 Evans on Marketing Good and Bad Examples of Marketing, Social and Digital Media, Sports and Entertainment Marketing ambush marketing, bad behavior, competition, good manners, Nike, promotion, sponsor, trust, Under Armour

If you are a celebrity, what happens when your team’s or league’s sponsor is different from the one whom you company personally endorse?

This is a frequent challenge for prominent …

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