Applying Video Content to the Marketing Funnel

Marketing through online videos is at its highest point ever — and growing quite a lot. As we know, YouTube leads the way. According to information compiled by Fortune Lords, 1.3 billion people worldwide use YouTube; each minute, there are 300 hours of video uploaded to YouTube; each day, nearly 5 billion videos are viewed […]

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The Conflicts Faced by Celebrity Endorsers

If you are a celebrity, what happens when your team’s or league’s sponsor is different from the one whom you company personally endorse? This is a frequent challenge for prominent sports celebrities in team sports. According to Chris Chase, writing for USA Today, such a scenario has recently embroiled Tom Brady (star NFL quarterback of […]

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The Olympics Are Coming, But Not for All

Two New York Times’ stories today address different aspects of the marketing of the 2012 Olympics and the negative actions of some. One story deals with the tactic of ‘ambush marketing,’ whereby firms that are not official sponsors try to imply that they are. As David Segal reports: “It is one of the fiercest contests […]

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