Marketing through online videos is at its highest point ever — and growing quite a lot. As we know, YouTube leads the way. According to information compiled by Fortune …Read more
If you are a celebrity, what happens when your team’s or league’s sponsor is different from the one whom you company personally endorse?
This is a frequent challenge for prominent …Read more
Two New York Times’ stories today address different aspects of the marketing of the 2012 Olympics and the negative actions of some.
One story deals with the tactic of ‘ambush …Read more