If you are a sports fan, you know that the NFL’s Manning brothers are usually rather straitlaced. So this “rap” commercial for Direct TV’s NFL Sunday football package is way …
Read moreCBS recently announced that it had sold out all of the advertising slots for the 2013 Super Bowl next month. The average price for a 30-second ad is $3.8 million, …
Read moreYes, we love celebrities, our sports teams, and nostalgia. As a result (and aided by the Web), collectibles have become big sellers. And auctions can real pump up the prices …
Read moreWhether it is the Olympics, the NFL, MLB, the NBA, soccer (the other football), NASCAR, or other events, sports programming remains extremely popular for TV networks (both broadcast and cable …
Read moreThe misdeeds of athletes are reported and blogged about on a regular basis (see, for example, http://evansonmarketing.com/2012/08/15/how-does-sports-marketing-overcome-the-taint-of-bad-behavior). So when athletes do good deeds, they need to be publicized …
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