Over the summer, we examined the use of influencers in business-to-business marketing. Now, we look to the future with B2B influencer marketing in 2021.
Just as with final consumers, B2B consumers go through steps when buying products. In this post, we review a B2B purchase process funnel.
For those interested in more info on …Read more
In marketing technology, we must remember that business-to-business (B2B) buyers represent a large share of the market. For that reason, it is vital to use the best marketing content for …Read more