On an annual basis, Advertising Age provides a lot of data about advertisers and the advertising industry. Thus, let’s look at its Leading National Advertisers 2020. [Pease note: A free online login is required.]
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Advertising Age’s Leading National Advertisers 2020
Below are 10 key stats from the Ad Age Leading National Advertisers 2020. In fact, the advertising economy in 2019 reached a record high
in the U.S. (media ad revenue of $239 billion excluding political ads, up 6.8 percent) and the world (media ad revenue of $587 billion, up 6.2 percent), according to WPP’s GroupM. Ad spending for the top 200 U.S. advertisers shown in this Fact Pack also reached an all-time high, climbing 4.6 percent.
Marketers slammed the brakes on spending in early 2020 as the nation plunged into the deepest recession since the end of World War II. This Fact Pack serves as the before — before COVID-19 and the related recession. Economists say the recession probably hit bottom in April or May. Ad spending should see growth next year . But it likely will be some years before U.S. ad spending breaks the record set in 2019.