Business strategies set the firm’s objectives. And they outline how to reach them. In this post, we look at the role of marketers as strategic influencers.
First, take a look …
Read moreWhat’s Next for B-to-B Marketers?
What’s Ahead for Business-to-Business Online Marketing?
Evans on Marketing Business-to-Business, Online Marketing B to B, B2B, CMI, content marketing, infographic, MarketingProfs, online 3
What will business-to-business firms be doing in 2014 with regard to online marketing?
In the infographic shown below, “CMI and MarketingProfs report that 93 percent of B2B organizations rely …
Read moreWhat Makes a Great Social Media Marketer?
Ah, this is a question that all of us who participate in social media marketing would like to answer.
With that in mind, here are some tips from Barry Feldman, …
Read moreB2B Content Marketing in North America
Evans on Marketing Business-to-Business, Social and Digital Media, Trends analytics, B to B, B2B, content, Content Marketing Institute, infographic, marketing, MarketingProfs, Marketo, social media 1