To quote from our textbook (Marketing in the 21st Century): “In any marketing situation, ethical behavior based on honest and proper conduct (‘what is right’ and ‘what is …
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Big Data Mean Big Insights — and Big $
More and more companies have been using “big data” to gain further insights into their marketing activities. As Graham Stewart puts it: “Successful marketers have figured out how to use …
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Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Online Marketing, Sports and Entertainment Marketing, Technology and Marketing analytics, big data, customer expectations, entertainment marketing, experiential marketing, marketing research, opportunity, planning, social media, sports marketing, technology, trends 2
The New York Times recently published a special section titled “Sizing Up Big Data,” which is available online by clicking on the image.
Here are links …
Social Media and Marketing Research
As Shea Bennett reports for Mediabistro, social media have an important role to play in a company’s marketing research activities: “Social media provide a number of benefits for brands of …
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