As Shea Bennett reports for Mediabistro, social media have an important role to play in a company’s marketing research activities: “Social media provide a number of benefits for brands of all shapes and sizes across almost every industry, such as raising awareness of products and services, boosting Web site traffic, and driving sales. But it isn’t all about marketing, as this medium is also a fertile source for research, and brands are quickly catching on – a recent survey revealed that 65 percent of firms rated ‘marketplace insight’ as one of social media’s top perks.”

Take a look at this Mediabistro infographic.


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