Big Data Mean Big Insights — and Big $

10 Dec

More and more companies have been using “big data” to gain further insights into their marketing activities. As Graham Stewart puts it: “Successful marketers have figured out how to use data to squeeze billions more from marketing and help their companies grow.”

Take a look at this infographic.

 

Big Data, Big Profits

Post suggested by KCJ
 
 

4 Responses to “Big Data Mean Big Insights — and Big $”

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  1. Big Data Mean Big Inisights -- and Big $ | Mark... - December 10, 2013

    […] More and more companies have been using "big data" to gain further insights into their marketing activities. As Graham Stewart puts it: "Successful marketers have figured out how to use data to squ…  […]

  2. Math is the Secret to Big Data | Grandiose Data Delusions - December 14, 2013

    […] Big Data Mean Big Inisights – and Big $ (evansonmarketing.com) […]

  3. Big Data and Better Pricing Decisions | Evans on Marketing - June 18, 2014

    […] we have written before (see for example, 1, 2, 3), more and more marketers have become involved in big data […]

  4. Why Is the Management of Big Data So Difficult? | Evans on Marketing - July 13, 2015

    […] before, big data analytics are here to stay and growing in importance. [See, for example, 1, 2, 3, 4.] Nonetheless, big data analytics are not […]

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