With headlines such as “Twinkie Maker Hostess to Close,” many consumers think that means the end of Twinkies, Wonder Bread, Ding Dongs, and other popular brands.
But, that is not what’s going to happen. Instead, another firm will bid on these brands and they will continue on into the future. So, relax. You’ll still have your Twinkies to munch on!!! So don’t overreact to comments such as these in the Wall Street Journal: “On Friday [November 16], as news of the [Hostess Brands company] shutdown spread, shoppers flocked to stores to stock up on Hostess treats. That led to a run on products Friday at a Hostess outlet store in Waukegan, Ill., a city about 40 miles north of Chicago. Signs saying ‘last day sale’ advertised loaves of Wonder Bread for 59 cents each. One man left with two shopping carts full of the bread. ‘All my life I’ve known Hostess,’ said Bertha West, 68, who said her mother put Twinkies in her lunch. ‘It seems unreal.'”
We may be saying good-bye to Hostess Brands, the company, but not to the brands that consumers love.
Click the photo to access a WSJ video on the company.