Bud Light Tackling a Big Social Issue

Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , 3

In the past (and even today), most companies have typically tried to stay out of any communications involving difficult social issues — or to even stake out a position.

So, …

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All Are Welcome Here

Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media , , , , , , , , , 13

The American Express OPEN Forum has produced a valuable video, All Are Welcome Here,  based on the acceptance of diversity:

“More than 10,000 small business owners around the country …

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Native Advertising Is Here to Stay. Is This Good?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , , , , , , , 4

In recent years, native advertising has been gaining in popularity. According to Sharethrough:

“Native advertising is a form of paid media where the ad experience follows the natural form …

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Under 40s Impacting the World

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For the purposes of this post, we are defining “young adults” as any adults under 40 years of age. [Yes, there will be some 20-year-olds who view 39 as ancient.
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2016: World’s Most Ethical Firms According to Ethisphere Institute

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As we noted last year, there are various reports about the most ethical firms in the world. One of the most comprehensive such reports is compiled by the Ethisphere® …

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