Don’t Forget Small Business Saturday

Evans on Marketing Consumers and Their Behavior, Distribution, Trends , , , , , , , , , , , 1

Nestled in between Black Friday and Cyber Monday is a newer shopping promotion called “Small Business Saturday.” It generates several billion dollars in revenues annually. Founded by American Express in …

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Social Media and the Purchase Process

Evans on Marketing Consumers and Their Behavior, Global Marketing, Social and Digital Media , , , , , , , , , , 1

We marketers often talk about the consumer’s buying process (awareness->interest->desire->action, for example). We recognize that the Web now plays a huge role in this process. But where do social media …

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Women Entrepreneurs Still Facing More Hurdles Than Male Entrepreneurs

Evans on Marketing Careers, Privacy, Identity Theft, and Ethical Issues, Trends , , , , , , , , , , , , 3

As we have noted before, there are a number of resources available to help women entrepreneurs level the playing with their male counterparts.

Nonetheless, as Mathilde Collin — co-founder …

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