Small Firms Need Bootstrap Marketing

Bootstrap marketing is another term for guerrilla marketing, a small-firm approach to competing in the marketplace.

As Brandon T. Luong, founder of Guanxi Innovations,  defines it: Bootstrap marketing involves

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Mary Pacifico-Valley: A Great Career in Auto Marketing

Mary Pacifico-Valley is the owner of Denver-based Rickenbaugh Automotive Group. Pacifico-Valley worked her way up the ranks to her present position, and her company is hugely successful:

“Rickenbaugh Cadillac Volvo

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Ten Marketing-Oriented Business Trends to Consider: A Slideshow

As one of our business planning activities, we should always be willing to think outside the box. We should be thinking of where our firm is headed in both the

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