Personalizing Your E-Mail Efforts

Despite the popularity of texting, Facebook Messenger, and other newer tools, E-mail remains a popular form of communicating. [For example, see E-Mail Popular. Complements New Media. and Mobile Marketing Facts.] So, let’s consider ways for personalizing your E-Mail efforts.   Tips for Personalizing Your E-Mail Efforts In an era with so much competition, companies need […]

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E-Mail Popular. Complements New Media.

  Experts regularly predict E-mail marketing’s demise. Instead, our title disagrees.  E-Mail Popular. Complements New Media. Let’s discuss. First, these are examples of E-mail posts by us.   Product Launch: Tips and Infographic.   Post-Purchase Follow-Up BIG.  More Marketing Trends for 2016.    Better Communicate with Loyal Customers.   Background In short, computer engineer Ray Tomlinson […]

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More Marketing Trends for 2016

As we have reported before (see, for example, 1, 2), there are a lot of marketing trends to follow in 2016. Recently, Selligent and StrongView produced their “2016 Marketing Trends Survey,” based on surveys of business executives. Eleventy Marketing Group has summed up the 9 key trends identified by Selligent and Strongview: The majority of […]

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At What Time of the Day Does E-Mail Marketing Generate the Most $$$?

If you answer this question as any time between 8:00 AM and 8:00 PM, you’d be wrong! According to research by Experian CheetahMail and reported by eMarketer:  “In everyday life, most people don’t want to be bothered late at night. But the opposite seems to be true when it comes to E-mail. Experian found that […]

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Be Relevant with E-Mail Marketing

Many companies are not doing an effective job with their E-mail marketing campaigns. As a result, they may be annoying their customers and achieving poor results. Click the image to access some tips from 1to1 media on how to do better.    

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