Experts regularly predict E-mail marketing’s demise. Instead, our title disagrees.  E-Mail Popular. Complements New Media. Let’s discuss.

First, these are examples of E-mail posts by us.   Product Launch: Tips and Infographic.   Post-Purchase Follow-Up BIGMore Marketing Trends for 2016.    Better Communicate with Loyal Customers.



In short, computer engineer Ray Tomlinson sent the first E-mail in 1971. During 2017, we exchange 205 BILLION E-mails each day!

All in all, these factors affect the state of E-mail. (1) We send most E-mail through mobile media. (2) Other formats include texts, chats, social media, etc.

These comments represent the E-mail critics’ view. They come from Computing.

“Unified platforms will see chat boom. The vision Fuze lays out is a ‘significant shift’ in instant messaging. It feels E-mail will not dominate. ‘Chat collaboration apps like Slack and Huddle may rule.’ Also, Fuze says this. IM apps are seen as informal tools. For this reason, vital information is shared by E-mail. Integration of chat apps will shift how people use IM. Chat functions will replace E-mail for office communication.'”

In contrast, these links highlight E-mail’s power. 25 E-Mail Marketing Statistics for 2017.   Ultimate Mobile E-Mail Statistics.   E-Mail Statistics 2017.   E-Mail Is Not Dead. But IS Changing.   Potent Stats on E-Mail Marketing.


E-Mail Popular, Complements New Media

Check out the in-depth infographic from Every Cloud.

“It’s not a new craze sweeping the nation. It’s a rock-solid, time-tested method. It keeps your customers hooked and coming back. With this infographic, you see how effective email marketing statistics can change your business.”



9 Replies to “E-Mail Popular. Complements New Media.”

  1. It is not surprising that e-mails have persistently been a force on the market. I understand that many people thought e-mails would have been outdated by now since the last two decades technology was about advancing into a much faster and more efficient era(for example instant chatting). In reality, companies still heavily rely on e-mails to reach its employees, suppliers, and consumers. I agree with the fact that information is taken more seriously through e-mails rather than any other platform due to its stigma as a formal form of communication. That is why it does not come to a shock to me that the “E-mail Marketing” infographic displays the various ways e-mail marketing has maintained an “unexpected” success. One specific detail that does come as a shock to me is that in the e-mail marketing performance section, it is stated that 76% of subscribers make purchases from e-mail marketing messages. This surprised me because as a person who does mark these specific types of messages as spam and goes to the online store to purchase items, I would expect that people would use the e-mail message as a bridge to the store to purchase items, not as the direct link.

  2. While it hasn’t fully replaced physical mail, e-mail has become an integral part of the life of any adult, and has largely made physical mail obsolete. If you ask any functioning adult, I’m sure they will say that they check their e-mail at least once a day. We now receive promo offers and subscriptions through e-mail, similar to how these were received through physical mail prior to the tech boom. While it is an interesting thought that instant messaging will take over e-mail as the preferred method of communication, I personally do not see this happening. E-mail is formal, but at the same time quick and convenient. It is as flexible as physical mail, yet messages can be sent in a matter of seconds. There is no reason to stray from a method of communication that is proven fool-proof. E-mail is here to stay.

  3. E-mail is undoubtedly the most successful way for companies to reach their consumers. Consumers are able to check their email where ever they are and whenever they have time. It’s the most convenient method to receive information. The downside of regular mail is that people aren’t always home to check it and if you move your address changes, but your email doesn’t change. I do not see email being challenged by another marketing method anytime soon. People are investing a lot in making their emails more effective with consumers.

  4. When I think of e-mail, I mainly associate it with the idea of formality within a company or a business. While texting and phone calls is one of the top ways to communicate today, e-mails definitely play an important role. I think that most companies rely on e-mail for the success of their business. Aside from communicating with employees and staff, businesses typically use e-mail to send out blasts and newsletters to the subscribers and current customers. Regular mail sometimes can’t get the news across quick enough, and it’s easier to receive coupons or quick messages via technology. I predict that e-mail will stay a main form of communication for a while.

  5. Email has been around for a while and i don’t think it is going anywhere anytime soon. Email is a very cost effective tool when trying to reach a large audience and you are able to target the types of people you are looking for without spending large sums of money for advertisement. I also believe that email marketing improves communication between the business and the consumer with weekly, monthly, or quarterly news letters and updates about the organization and possible new products or services that the consumer was not aware of which in return can increase sales. Overall Email marketing is and probability will continue to be the most cost effective way to reach consumers.

  6. Email is an essential piece of communications for any individual regardless of the success of various social media outlets, because it permits a wide range of individuals to post through a professional, courteous means. While there are various other methods of sending out various messages, email is the tool which can link to important articles, resumes, essays, etc. in an organizational manner for specific representatives. Without email, speech would be far less proficient and individuals would become used to speaking in an informal tone, which can prevent our intelligence from proceeding in the world of business.

  7. Growing up in the time that I did, email has always been a part of my life and has always been pretty easily accessible. Because of this, I couldn’t imagine it not existing, and I think it always will. Yes, there are many other ways to communicate with the advancement of technology, but I believe email will never be obsolete because it is crucial to sending formal emails and is a crucial way for businesses to function. Without email, there would be no exceptional way to inform associates and customers of important information. Due to this, I agree with this article on the topic that email usage is really not something we will see decline significantly over the upcoming years.

  8. It is understandable that emails are still used as a mainstream way to reach consumers, however it is important to recognize some of the downsides to using email as a marketing tactic. A lot of people, me included, have a junk email in which they use to sign up for discounts. People rarely check their junk email though, so all the marketing efforts put into sending these emails are not going to reach the consumer. On the flip side, if consumers are allegiant to the company they will seek out the emails from their junk mail. Essentially emails reach consumers if they want to be reached, otherwise they are ignored. The existence of junk emails is why it is important for companies to market in other ways, not just via email.

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