At What Time of the Day Does E-Mail Marketing Generate the Most $$$?

8 Apr

If you answer this question as any time between 8:00 AM and 8:00 PM, you’d be wrong!

According to research by Experian CheetahMail and reported by eMarketer:  “In everyday life, most people don’t want to be bothered late at night. But the opposite seems to be true when it comes to E-mail. Experian found that E-mails sent between 8 PM and 12 PM generated higher open and click-through rates, more transactions, larger orders, and greater revenue per E-mail than E-mails sent during any other time of day — and by a significant margin.”

Click the eMarketer chart to read more.
 

 

13 Responses to “At What Time of the Day Does E-Mail Marketing Generate the Most $$$?”

  1. Josh Levin April 8, 2013 at 12:44 pm #

    That’s very interesting. I never thought about emails in terms of making money or anything like that, but if anything you’d think during the workday would be its highest moneymaking period. It’s actually the exact opposite of the time you’d think, because it’s at night when people are home and unwinding from the day.

  2. Carl Budhram April 8, 2013 at 1:02 pm #

    I would assume that during the day most people are busy or too occupied with whatever they are currently doing to actually bother with and explore unexpected emails they recieve. Personally I’m not too surprised by the results of the research about the emails being opened more frequently at night. In my opinion at night after work, school, or whatever else you were occupied with all day, you are probabaly on the internet or trying to pass time until you’re ready to go to sleep. .

  3. Taylor D'Amico April 8, 2013 at 4:46 pm #

    The topic of this article actually makes sense to me. In my own personal experiences, I find that right before I am laying in bed I check my email only because I am bored waiting to fall asleep.

  4. Brianna Coyle April 8, 2013 at 5:59 pm #

    This article surprises me. I usually tend to open my e-mails at night, but I would expect more activity during the day. I would think that businesses would need to send many e-mails throughout the day. It’s interesting to find out that most people wait until they are finishing up their day.

  5. Giulia Murphy April 8, 2013 at 7:27 pm #

    Althought surprising, I do understand why there may be more activity and sales later at night. People don’t want to be bombarded with emails during the day because most busy people are using their email during work hours for work purposes. That is why when they are home later at night they may check back in their inbox and shop or whatever on their own leisure time.

  6. Brenna Harran April 9, 2013 at 10:21 am #

    I think this is completely understandable. I know I don’t generally look/respond to my emails until late at night or early in the morning when I wake up. It’s interesting because I never actually thought about emails earning money. People are busy during the day and most don’t have time to be checking personal emails or buying things online when they are at work, school, etc.

  7. Austin Patenaude April 9, 2013 at 6:12 pm #

    I am not surprised at all by this because people check their e-mail’s once they are down and relaxed at home at night. It is much easier to sift through your emails from the comfort of your own couch instead of a desk chair at the office.

  8. Sami Waseem April 11, 2013 at 9:35 am #

    This does not come too surprising due to the fact that most of the time, Americans have no time throughout the day to go through emails that do not relate to work. We are a nation of people that are constantly keeping ourselves busy except when we go home in the evening. At that time, it makes sense that we check and respond to any non-important email that we have gotten throughout the day and ultimately buy the products being sold.

  9. Alex Patokin April 13, 2013 at 1:39 pm #

    The more surprising thing should be the amount they generate during working hours as opposed to the obvious after hours when people are at home after work. If anything, the amount should be extremely low during peak working hours but instead they are all pretty close which means people spend, maybe a bit too much, time browsing the net during work, which includes me.

  10. Jeremy M April 14, 2013 at 3:42 pm #

    The results do not surprise me. In my experience, I tend to buy more things online later at night than I do during the day. At night, as others have said, people have fewer commitments and are able to take a minute to relax and leisurely read their emails. Most stores close by 10 PM, so people are usually at home watching TV or browsing the Internet. It makes sense that if a company sends an email later at night that a person will either open the email or be able to shop immediately (because the store is closed and an online shopping is convenient) or remember that a company sent an email and to read it at their convenience.

  11. Katherine Navarino April 14, 2013 at 5:06 pm #

    I never thought that a specific time of day would have an effect on how many emails are opened, but this makes a lot of sense. I know that during my day, I hate being disturbed by an important email, like from a retailer, and usually just end up instantly deleting them. But during the night, and actually in the early morning, I tend to look through my email more in depth. I don’t just click and delete, but read what the email has to say. So it makes sense to send emails later at night because people are relaxing from their day and are probably more in a shopping mood then during the day.

  12. Amanda Vogel April 15, 2013 at 1:42 pm #

    I think it definitely makes sense that between 8 pm and 12 am, emails get the most views. This is when I would be most likely to click on and look through an email. I think it’s because this is the time of day when most people are still awake but are neither in school nor at work. When occupied by daily activities, people are going to be less likely to be perusing the internet and social media. At night, our busy schedules typically slow down and we have some time to relax and notice things other than our work.

  13. David Pepe April 30, 2013 at 6:35 pm #

    It makes a lot of sense that emails are looked at more between 8pm and 12am. This is the time when many people are at home on the computer relaxing or watching TV with their iPads or other type of tablets. When people get an email around this time they actually have the time to look through it and see what it’s about. During work hours I doubt many people pay attention to any email that isn’t work related. And as much as people don’t like to be bothered at night, I don’t think it applies as much to emails because you don’t have to talk to anyone. Meaning the amount of time you look through the email is up to the user.

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