Take a look at a recent interview I did with Fios1. There are lots of nice graphics, too.
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Read moreThe Growing Importance of Generation Z
Evans on Marketing Consumers and Their Behavior, Trends analytics, customer expectations, demographics, Generation Y, Generation Z, lifestyle, millennial, mobile media, opportunity, planning, segmentation, slideshow, social media, trends 2
Our marketing dictionary keeps growing — in this case, we’re talking about consumer typologies. Among them are the Greatest Generation (born 1925-1945), Baby Boomers (born 1946-1964), Baby Busters (born 1965-1975), …
Read moreAnother Look at Demographics and Social Media Use
Based on the interesting comments on our post about “Teacher Versus Student Perceptions of Social Media,” let’s re-visit the topic of demographics and social media use.
The …
Read moreClassic Toys Go Multi-Generational
Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Product Management, Sports and Entertainment Marketing, Technology and Marketing analytics, customer expectations, customer loyalty, customer satisfaction, demographics, entertainment marketing, experiential marketing, Hasbro, licensing, market segment, planning, product management, promotion, success, toy, Transformers 7