People in the United States and around the globe are living longer now than in the past. For example, according to the National Vital Statistics Report, a typical 50-year-old …
Read moreUpdating Our Most Popular Post EVER
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media 2015, age, analytics, demographics, experiential marketing, gender, online shopping, opportunity, planning, Slideshare, trends 3
Online Shopping Behavior by Gender and Age has been our most popular post since we started this blog in 2012. It has been viewed thousands of time. Thank you!
As …
Read moreIs This a Surprise? Smart Homes Desired Across Generations
Evans on Marketing Consumers and Their Behavior, Product Management, Technology and Marketing, Trends demographics, eMarketer, Harris Poll, innovation, market segment, smart home, technology 11
There are a lot of stereotypes about older consumers, especially with regard to their resistance to innovations and new technology.
But, according to a recent study by the Harris Poll…
Read moreMeet the NEW Family — A JWT Intelligence Report
Evans on Marketing Consumers and Their Behavior, Global Marketing, Marketing Communications, Social and Digital Media, Trends attitudes, behavior, customer expectations, customer satisfaction, demographics, experiential marketing, global, JWT Intelligence, lifestyle, opportunity, planning, slideshow, tips, trends 1
We know that families and households around the world have been changing for decades — in terms of demographics, lifestyles, shopping behavior, and more. Do marketers fully get all of …
Read moreAd Age’s 2014 Hispanic Fact Pack
There are more than 55 million Hispanics in the United States, representing about 17 percent of the total U.S. population. As such, Hispanics represent an important — and growing — …
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