As the World Ages: What Are the Marketing Implications?

People in the United States and around the globe are living longer now than in the past. For example, according to the National Vital Statistics Report, a typical 50-year-old

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Updating Our Most Popular Post EVER

Online Shopping Behavior by Gender and Age has been our most popular post since we started this blog in 2012. It has been viewed thousands of time. Thank you!


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Meet the NEW Family — A JWT Intelligence Report

We know that families and households around the world have been changing for decades — in terms of demographics, lifestyles, shopping behavior, and more. Do marketers fully get all of

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