In January, we presented three posts on budgeting. 2018 Marketing Budget Trends. 2018 Marketing Budget Strategies. And 2018 Marketing Budget Free Templates. Today, we examine why break-even point calculations are not so easy. We sometimes misunderstand this rather simple metric.


 Break-Even Point Calculations Are Not So Simple

According to Braden Becker, writing for HubSpot:

“You’ve heard the term ‘break even.’ It’s a popular way to describe a time when you spent exactly as much money as you made. But in a business context, it’s not that simple. Your break-even point  needs to be constantly recalculated for you to turn a profit in the long term. Here’s how to find it.”

“Why recalculate this number all the time? Once you ‘break even,’ aren’t you officially on the road to profitability? Yes and no. If you calculate your break-even point according to yearly revenue, yearly fixed costs, and yearly contribution margin, then yes, you’d get a number that is more representative of the business’s profitability. Because you’re considering a full year of activity. And once you break even, you wouldn’t have to track your break even point as often. But there are shorter-term break-even points that reset on a weekly, monthly, or quarterly basis to guide you as you strive to reach your end-of-year (EOY) break even point.”

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Break-Even Point Calculations Are Not So Simple

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