With this post, we conclude our three-part series on the marketing budget. This topic merits the detailed coverage. First, we presented 2018 Marketing Budget Trends. Then, we covered 2018 Marketing Budget Strategies. And we conclude with our 2018 Marketing Budget Free Templates.

Before actually setting up a marketing budget, ask yourself several questions. And here is one example of such questions. It’s from the UK’s Marketing Centre:

  1. Do you have a marketing plan?
  2. Are you measuring the right things?
  3. Do you have a way of monitoring and reporting success?
  4. Understand the ROI of your marketing efforts over the last 12 months?
  5. Do you have the requisite tools for marketing success?
  6. Have you set aside budget for legislative changes?
  7. Have you got the right marketing person to make the most of your budget?


2018 Marketing Budget Free Templates

Large companies typically have the resources to internally set up their marketing budgets. However, small firms are likely  to need outside assistance. And fortunately, there are many professional resources available. Furthermore, there are quality FREE marketing budget templates available for download.

Here are several of these free templates. NOTE: Some do require a free login. Also, do a Google search to find other free templates.


HubSpot offers 8 marketing budget templates to easily manage your marketing budget. They are in Excel format:

MASTER Marketing Budget Template
Product Marketing Budget Template
Content Budget Template
Paid Advertising Budget Template
Public Relations Budget Template
Branding and Creative Budget Template
Website Redesign Budget Template
Event Budget Template

Click the image to sign up and download these templates.

2018 Marketing Budget Free Templates


Smartsheet offers 12 free templates. No sign is required.

Simple Marketing Budget
Marketing Budget Plan
Event Budget
Quarterly Marketing Budget
Annual Marketing Budget
Channel Marketing Budget
Product Marketing Budget
Digital Marketing Budget
Content Marketing Budget
Social Media Marketing Budget
Website Budget
Public Relations Budget

Click the image to sign up and download these templates.

2018 Marketing Budget Free Templates


Fundera Ledger

Fundera Ledger offers these templates:

Capterra’s free small business budget template

15 templates on one page!

Annual business budget in Google Sheets

Microsoft Office template



Score offers an Annual Marketing Budget Template. Click the image to access it.
2018 Marketing Budget Free Templates

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