Content-Driven Business-to-Business Marketing

28 Apr

B2B marketers are keenly aware of the importance of content-driven communications with their customers.

As reported by eMarketer: “Since the days of company newsletters sent via snail mail, business-to-business (B2B) marketers have used content marketing as a lead generation and customer relationship technique. Digital makes content marketing easier — but not easy, according to a new eMarketer report, ‘B2B Content Marketing: Best Practices for 2013.’ eMarketer defines content marketing as using content that is not, at its core, promotional material, but which is interesting or valuable for its own sake. B2B marketers should add one qualifying sentence: It is content geared to help businesspeople do their jobs better.”

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One Response to “Content-Driven Business-to-Business Marketing”


  1. Business To Business Online Marketing - May 7, 2013

    Business To Business Online Marketing…

    In a one-to-one approach, marketers target a user browsing the Internet alone…

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