State of Marketing Today – Salesforce Study

As we know, marketing is always evolving. And this is due to the Internet, social media, smarter shoppers, etc. With that in mind, let’s consider the state of marketing today – Salesforce study. Then, see what we can learn. First, check out these related posts: Can Better Marketing Lower Costs? Closing the Customer Experience Gap. […]

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Do Better in Budgeting for Social Media Marketing

Yesterday, we posted about social media analytics. Today, we address budgeting issues related to social media marketing. As the following infographic from Salesforce indicates, there are several factors that must be taken into account; and social media marketing budgeting is important for companies of all types and sizes.    

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THREE Infographics to Help Improve Customer Satisfaction

As we know well, the minimum requirement for consumer loyalty is customer satisfaction, a concept that needs to be thoroughly understood and sought by companies. Recently, Salesforce developed the three infographics shown below on customer satisfaction and how to improve it.  As reported by Ritika Puri: “Customer satisfaction is one of the toughest, most abstract […]

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Which Newer Apps Are Poised to Take Off?

It’s critical to identify the next big things in social media before they become the “next big things.” Here is some excellent information on this topic from Salesforce Canada, whose blog features tips, trends, and insights from the world’s leading enterprise cloud ecosystem in sales, service, marketing, community, analytics, and apps: “What social media platforms […]

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