Tag Archives: Salesforce

State of Marketing Today – Salesforce Study

11 Jan

As we know, marketing is always evolving. And this is due to the Internet, social media, smarter shoppers, etc. With that in mind, let’s consider the state of marketing today – Salesforce study. Then, see what we can learn.

First, check out these related posts:

 

State of Marketing Today – Salesforce Study

When studying the state of marketing today, there are many factors to consider. In our view, they include the following. Changing consumer demographics and lifestyles. Also, changing shopping behavior. The use of digital media and technology. The Internet of Things. The decline of traditional media. Global competition. The availability of big data. Competition between bricks and clicks. And much more!

For a good overview, we turn to the state of marketing today – Salesforce study . As Salesforce notes at the report’s sign up page:

“Learn how customer experience is reshaping marketers’ mindsets in our survey of 3,500 marketing leaders worldwide. In the study, we explore these topics. Shifting priorities that spark organizational change. Marketing technology that makes waves across the broader business. And how AI raises the bar for 1-to-1 marketing and efficiency.”

You may also click the report cover to access the FREE sign up. Moreover, this is a 50-page report.

Below the image, we note some Salesforce conclusions.

State of Marketing Today - A Salesforce Study
 

Salesforce’s Major State of Marketing Conclusions

  • In general, “high-performing marketing teams represent 12% of the survey population. Those surveyed include B2B, B2C, and B2B2C teams.”

State of Marketing Today - Salesforce Study

  • As noted in the executive summary, there are four takeaways.

(1) “Marketers Move to Evolve Journeys, but Data Woes Linger. Even now, marketers still wrestle with gaining a single customer view. In addition, there are elevated customer expectations and newer channels. While high-performers better coordinate marketing across channels, most others fail to adapt messages.”

(2)Shifting Priorities Spark Organizational Change. With the flood of customer data, firms are rethinking everything from job roles to how marketing functions. From account-based marketing to closer alignment with customer service, top marketers are change agents.”

(3) “Marketing Tech Makes Waves. In general, marketers expect use of marketing technologies to skyrocket. And high-performers tend to be heavier tech users. Most of them report that  current tech does this. It aids collaboration. It increases productivity. And it drives a cohesive view of data. Also, top teams cite data management as key for 1-to-1 marketing across each touchpoint.”

(4) “Marketing Embraces the AI Revolution. AI is the technology where marketers expect the most growth. Internally, marketers view AI as way to create more efficiency. For customers, most marketers want get more from their data and ramp up personalization without burdening their teams.”

 

Do Better in Budgeting for Social Media Marketing

14 Apr

Yesterday, we posted about social media analytics. Today, we address budgeting issues related to social media marketing.

As the following infographic from Salesforce indicates, there are several factors that must be taken into account; and social media marketing budgeting is important for companies of all types and sizes.
 

 

THREE Infographics to Help Improve Customer Satisfaction

1 Sep

As we know well, the minimum requirement for consumer loyalty is customer satisfaction, a concept that needs to be thoroughly understood and sought by companies.

Recently, Salesforce developed the three infographics shown below on customer satisfaction and how to improve it As reported by Ritika Puri:

“Customer satisfaction is one of the toughest, most abstract concepts to capture and measure. Satisfaction is often in the eye of the beholder, and if you’re using a tool like a survey, you’re relying on self-reported data that presents only one side of the story. In addition, “success” is multi-faceted: A customer may be happy overall, but there may be some hidden deal-breakers that are hurting your retention metrics. So how do you tackle this challenge and improve your customer satisfaction scores?  Measure success from a few different dimensions. In addition to understanding why your customers are happy, you should focus on specific elements that contribute to overall success.”

 


 

Which Newer Apps Are Poised to Take Off?

23 Jun

It’s critical to identify the next big things in social media before they become the “next big things.”

Here is some excellent information on this topic from Salesforce Canada, whose blog features tips, trends, and insights from the world’s leading enterprise cloud ecosystem in sales, service, marketing, community, analytics, and apps:

“What social media platforms are you sure are going to be the big thing for 2016 and beyond? Is Snapchat where it’s at — or is Instagram still ruling the online roost?”

What if you were wrong? What if the social media apps to think about, plan for, and engage with are things you haven’t even heard of? Will you and your company be left by the side of the social media highway? You just might.”

“What’s new and cool in social media apps often come with strange-sounding names and unique connecting methods. Snapchat hasn’t lost its cache, but it’s been joined by other video-focused formats including Vimeo. There are also new ways to provide content with apps like Anchor. Instant messaging services like Yo and Viber area also poised to break out big.”

“Why do you need to know [what’s the next big thing]? Because social media are where more and more Internet users (we’re talking billions of people) are at. Use this graphic to figure out your next strategic moves in the social media world.”

 

11 Smaller Social Media Apps Poised to Break Out in 2016

Via Salesforce

 

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