Yesterday, we posted about social media analytics. Today, we address budgeting issues related to social media marketing.
As the following infographic from Salesforce indicates, there are several factors that must be taken into account; and social media marketing budgeting is important for companies of all types and sizes.
As we know well, the minimum requirement for consumer loyalty is customer satisfaction, a concept that needs to be thoroughly understood and sought by companies.
Recently, Salesforce developed the three infographics shown below on customer satisfaction and how to improve it. As reported by Ritika Puri:
“Customer satisfaction is one of the toughest, most abstract concepts to capture and measure. Satisfaction is often in the eye of the beholder, and if you’re using a tool like a survey, you’re relying on self-reported data that presents only one side of the story. In addition, “success” is multi-faceted: A customer may be happy overall, but there may be some hidden deal-breakers that are hurting your retention metrics. So how do you tackle this challenge and improve your customer satisfaction scores? Measure success from a few different dimensions. In addition to understanding why your customers are happy, you should focus on specific elements that contribute to overall success.”
It’s critical to identify the next big things in social media before they become the “next big things.”
Here is some excellent information on this topic from Salesforce Canada, whose blog features tips, trends, and insights from the world’s leading enterprise cloud ecosystem in sales, service, marketing, community, analytics, and apps:
“What social media platforms are you sure are going to be the big thing for 2016 and beyond? Is Snapchat where it’s at — or is Instagram still ruling the online roost?”
“What if you were wrong? What if the social media apps to think about, plan for, and engage with are things you haven’t even heard of? Will you and your company be left by the side of the social media highway? You just might.”
“What’s new and cool in social media apps often come with strange-sounding names and unique connecting methods. Snapchat hasn’t lost its cache, but it’s been joined by other video-focused formats including Vimeo. There are also new ways to provide content with apps like Anchor. Instant messaging services like Yo and Viber area also poised to break out big.”
“Why do you need to know [what’s the next big thing]? Because social media are where more and more Internet users (we’re talking billions of people) are at. Use this graphic to figure out your next strategic moves in the social media world.”
Via Salesforce
