From 1985 to 1990, Universal released three Back to the Future movies starring Michael J. Fox and Christopher Lloyd. These three films grossed about $960 million in worldwide revenue (which would amount to about $2 billion in current dollars).
In honor of the series’ thirtieth anniversary, Toyota has just introduced a video featuring Fox and Lloyd in conjunction with its new Mirai. As Digital Trends reports:
“Toyota has reunited Michael J. Fox and Christopher Lloyd for a special Back to the Future-themed video, in honor of the 30th anniversary of the film, and the launch of Toyota’s Mirai hydrogen fuel cell vehicle. This is just a teaser and the full video will go live on Oct. 21, 2015, the date the Mirai goes on sale. That also happens to be the date where Marty McFly (Michael J. Fox) and Doc Brown (Christopher Lloyd) travel to in Back to the Future Part II. The teaser doesn’t really show it, but the full video will promote the Mirai and it’s ‘futuristic’ technology.”
“In the video, Fox and Lloyd chat about what technologies the film series assumed would be realities and what are actually realities today.”
5 Replies to “Is Toyota Going Back to the Future — Or the Past?”
The Mirai hydrogen car campaign is not so effective to me personally. To be honest, I do not trust the hydrogen engene for safety concern because that word reminds me of explosion too much. I also doubt about how many gas station would support hydrogen fuel in the next few years and that can be a serious problem just as the electric car is facing. About the campaign video above, the classic movie series BACK TO THE FUTURE does not much Mirai’s own campaign style. I don’t think this is a good campaign.
i think this video may bring some surprise to customers, and also may bring a better beginning for the Mirai. The most fancy thing is that i also saw another commercial video about Back to the future in this week. This commercial was launched by Pepsi, which was used to introduce a new Pepsi product-Pepsi perfect. i think that the only thing was changed for Pepsi perfect was the package, which seemed more clipper-built. However, i think the technologies that were shown in these films or videos always are more advanced than that are existing at today
I think that this will give a lot of people nostalgia. Personally I loved Back to The Future, but idk how effective this campaign would actually be. The campaign could bring in more viewers just cuz of Back to The Future, but for the campaign as a whole, it might not make consumers want the car more.
In my view, I believe this commercial is really good which using the famous film back to future as their means to promote. I never heard of hydrogen fuel cell vehicle until I see this article. I watched the full edition of this commercial and knew what the Mirai was. It is a good start but may still need more time to make customer to get used the new thing, think about Tesla, even though they have great reputation, their sales are still low.but i am pretty sure they will have bright future. let’s see what will happen in the next 3 years.