We look at how firms are transforming marketing departments. In sum, how should marketing departments act in today’s evolving competitive environment?
Read moreAs we have noted before, in pursuing our career, we must be smart!! For example. Avoid Making Resume Mistakes. Where Do See YOUR Future Career Path. Success Switching Careers Post-30 Years Old. So, avoid undermining your own career with poor decisions and activities. How to Avoid Undermining Your Own Career This month, Knowledge@Wharton interviewed […]
Read moreAs we have reported before, digital ad spending is on a roll. In the U.S. and worldwide. And this will continue well into the future. With this in mind, let’s examine overall digital ad spending trends. Then, we study U.S. B2B digital advertising spending trends . B2B digital spending is also growing. U.S. Digital […]
Read moreWith the end of 2017, let’s say: Bye 2017, Hello 2018: Live Life Every Day. As I noted last year, this represents a meaningful post for me. And a very personal one: “Since beginning more than four years ago [now more than five years ago], Evans on Marketing has always presented posts in a professional and […]
Read moreWaymo (part of Alphabet — the parent of Google) and Uber are now engaged in an intense legal battle about intellectual property rights regarding self-driving technology. This battle was enjoined when Uber hired away a leading technologist from Waymo. As reported by Knowledge@Wharton: “A federal judge’s orders last week in a lawsuit by Google’s parent […]
Read moreAs we begin 2017, we are reblogging our most important post EVER! from among of the nearly 1,500 posts that have appeared on Evans on Marketing. _________________________________ A HEALTH AND HAPPY 2017 TO YOU AND YOURS! Since beginning more than four years ago, Evans on Marketing has always presented posts in a professional and informative […]
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