After reading the title of today’s post — Looking Ahead to 2030, some of you may be thinking that it’s hard enough dealing with 2020. Of course that’s true. But …
Read moreHas Amazon Gone Too Far?
Evans on Marketing Business Analytics and Marketing Information, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Technology and Marketing Amazon, bad behavior, competition, DefinedCrowd, ethics, intellectual property, podcast
As most of us are well aware, Amazon is a phenomenally successful firm. But, has the giant gone too far in the way that it treats the small …
B2B Influencer Marketing
Not enough research exists on B2B influencer marketing. While lots of research on B2C influencers exists.
For a background on the general topic of influencer marketing, read these articles:
… Read moreLessons from Playing Poker
This post seems a little off topic for us. But it really isn’t. There are business — and marketing — lessons from playing poker. Especially about human decision-making.
For some …
Read moreChanging Your Career – Part One
Evans on Marketing Careers, Marketing Communications, Social and Digital Media, Trends career change, career relaunch, Joseph Liu, opportunity, planning, podcast, The Balance, YouTube 1
If you decide to re-position yourself, what considerations will be necessary? We divide this topic into two parts. Today, changing your career – part one. Tomorrow, part two.
Note: …
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