The year 2015 will be remembered for mega blockbuster movies and an unprecedented use of promotional tie-ins to movies.
According to Advertising Age, Gillette earned the “‘sharpest movie-tie in’ for its campaign around Marvel’s Avengers: Age of Ultron film, which included this spoof ad for mythical Avengers-inspired razors.”
2 Replies to “Gillette Promotion Called Best Movie Tie-In of 2015”
Reblogged this on Retailing: From A to Z by Joel Evans and commented:
Entertainment Retailing Is Big in 2015!