Marketing Interfaces with IT Need to Get Better

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Technology and Marketing , , , , , , , , , , , 2

Recently, we wrote about “Marketing and Sales: Better Cooperation Needed.” But, the same may also be said about about marketing and IT (information technology).   As reported by eMarketer: “With technology now an integral part of marketing, it’s critical for marketing and IT teams to be on the same page. However, April 2015 research by Harvey […]

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The 2015 Gartner & 1to1 Media Customer Experience Excellence Award Winners

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media , , , , , , , , , 2

Which companies are role models with regard to customer experience excellence? Let’s turn to the 2015 Gartner and 1to1 Media Customer Awards competition: “Since 2004, Gartner and 1to1 Media have honored these leading customer-centric companies for their outstanding business performance and exceptional results through the Gartner & 1to1 Media Customer Experience Excellence Awards. For the […]

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Amazon Creates Its Own “Prime” Holiday

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , , 3

To stimulate its Prime Membership business, Amazon has created a new “Prime Day” holiday on July 15, 2015. As Tim Parry recently reported for Multichannel Merchant: “While not unheard of globally, Prime Day appears to be the first self-created selling holiday launched by a U.S.-based web merchant. Selling holidays have shown to be successful in […]

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The Most Trustworthy Sources for Women Shoppers

Evans on Marketing Consumers and Their Behavior, Marketing Communications, Social and Digital Media , , , , , , , 3

In today’s multimedia, digital advertising/promotion environment, consumers do not view all sources as equally trustworthy (or very trustworthy). For this post, let’s consider the trustworthiness of media by women consumers. According to recent research by SheSpeaks, as reported by eMarketer: “Online product reviews written by regular people — whether they know them personally or not—are […]

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Ad Campaigns That Inspire

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , 4

Great ads can inspire us and elevate the image of an organization and its brands. Unfortunately, in this era of heavy advertising clutter, “inspiring” ads are too rare. 🙂 So, let’s look at several inspiring ads, as presented by Jami Oetting for the HubSpot Blog: “A great idea can inspire. But it can also make you […]

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Evans on Marketing’s Most Popular Posts for the First Half of 2015

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends , , , , , 1

Thank you for reading our evansonmarketing.com posts. 🙂 Here are the most popular 12 posts thus far in 2015 (January 1-June 30). Take a look if you missed any of them: See How Well You Can Do on This Entertaining Marketing Quiz (Because this quiz is no longer available, here is another interesting one for […]

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