Knowing Anna: How Well Do You Understand Your Customers?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Social and Digital Media , , , , , 1

With the advent of big data, there are more opportunities than ever to use micro-marketing in targeting and understanding our customers.

Here is an example from Teradata:

“Catch the …

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Free Resources from Trendwatching.com

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends , , , , , , , , , 2

Trendwatching.com is an excellent source of information about current and emerging trends around the globe:

“Established in 2002, we help forward-thinking business professionals in 180+ countries understand the new consumer …

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Mary Pacifico-Valley: A Great Career in Auto Marketing

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Mary Pacifico-Valley is the owner of Denver-based Rickenbaugh Automotive Group. Pacifico-Valley worked her way up the ranks to her present position, and her company is hugely successful:

“Rickenbaugh Cadillac Volvo …

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Analyzing Competitors’ Social Media Activities

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Online Marketing, Social and Digital Media, Trends , , , , , , , , , 3

How can we assess the social media activities of competitors? Although there are several perspectives we can take, Social Media Examiner has presented several excellent tips for monitoring competitors.

As …

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