We have written many times about consumer shopping behavior. Today, we focus on understanding the psychology of consumer spending.
We have written many times about consumer shopping behavior. Today, we focus on understanding the psychology of consumer spending.
As we reported last year, “Halloween Spending Is Big Business.” Here, we examine expected Halloween 2018 spending. How much are people spending? And on what? Will 2018 Halloween sales exceed …
Read moreDue to a strong economy, this year has seen an uptick in consumer spending. So how good a shopping year has it been? Let’s look at 2017 American personal consumption …
Read moreIt may not seem like it to many of us. But we spend a lot on Halloween shopping. Hence the comment: Halloween spending is big business. Not everyone relies on …
Read moreWell, this is not like winning a $100 million lottery. However, it is a good sum of money for [most of] us to have to spend. As marketers, we’d like …
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