Expected Halloween 2018 Spending

As we reported last year, “Halloween Spending Is Big Business.” Here, we examine expected Halloween 2018 spending. How much are people spending? And on what? Will 2018 Halloween sales exceed those in 2018? Given the state of the economy, we would certainly expect that. What Is the Level of Expected Halloween 2018 Spending? Halloween is […]

Read more

2017 American Personal Consumption Spending

Due to a strong economy, this year has seen an uptick in consumer spending. So how good a shopping year has it been? Let’s look at 2017 American personal consumption spending.   Good Times: 2017 American Personal Consumption Spending Before noting total-year spending, consider these posts: Small Business Saturday 2017. Support Local Businesses. Happy Thanksgiving. […]

Read more

Halloween Spending Is Big Business

It may not seem like it to many of us. But we spend a lot on Halloween shopping. Hence the comment: Halloween spending is big business. Not everyone relies on homemade costumes. Annual Mother’s Day spending is much higher at about $24 billion. Yet, Halloween-related spending this year will exceed $9 billion.   Shopping Trends: […]

Read more

What Would YOU Do If You Won $100,000?

Well, this is not like winning a $100 million lottery. However, it is a good sum of money for [most of] us to have to spend. As marketers, we’d like to know if answers to this question differ by age group. According to recent research by Harris Interactive, as reported by eMarketer: “2014 polling by […]

Read more

Turning the Corner on Consumer Spending

As reported by Stagnito Business Information’s New Products Report: “Consumer spending is in line with pre-recession trends and consumer optimism is higher than it’s been in years, according to Mintel’s annual comparative audit report American Lifestyles 2014. That’s a sunny outlook from consumers, one that certainly will benefit CPGs and retailers this year and into […]

Read more