We have written many times about consumer shopping behavior. Today, we focus on understanding the psychology of consumer spending.
Due to a strong economy, this year has seen an uptick in consumer spending. So how good a shopping year has it been? Let’s look at 2017 American personal consumption …Read more
It may not seem like it to many of us. But we spend a lot on Halloween shopping. Hence the comment: Halloween spending is big business. Not everyone relies on …Read more
Well, this is not like winning a $100 million lottery. However, it is a good sum of money for [most of] us to have to spend. As marketers, we’d like …Read more