Most and Least Expensive Cities Worldwide

In March 2017, we examined the most expensive city in the world in which to live. Today, we review the most recent study of the most and least expensive cities worldwide. But first, let us define the term “cost of living.” To do so, we turn to Investopedia: “Cost of living (CofL) is the amount […]

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Better Aligning Consumer and Company Digital Perceptions

Quite often, company perceptions of what consumers think are not in alignment. How can we solve this problem? Consider this: “While building a strong relationship with consumers is at the forefront of every marketer’s mind, the two don’t always see eye-to-eye. What marketers might think will have an impact on increasing engagement might actually turn […]

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