In 2012, worldwide E-commerce revenues — for business-to-consumer spending — reached $1 trillion for the first time. The number is expected to hit $1.3 trillion during 2013 — with the …
Read moreSome Dos and Don’ts for Social Media Marketers
Evans on Marketing Business Analytics and Marketing Information, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media, Trends analytics, blog, customer expectations, entrepreneur, experiential marketing, planning, promotion, social media, success, tips 10
Yes, more and more businesses and individuals are involved with social media every single day. Sometimes, they get it right and other times they are way off base.
As Fiona …
Read moreThe Career Happiness Index
Evans on Marketing Careers, Global Marketing, Trends career, City Guilds, experiential marketing, happiness, infographic, job satisfaction, opportunity, planning, success 10
Since most of us are actively engaged in the work force for decades (and decades and decades :-)), job “happiness” is a critical — but, often elusive — goal.
With …
Read moreWho Shops Online? A Global View
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Online Marketing, Trends China, customer expectations, customer satisfaction, eMarketer, experiential marketing, global, mobile media, online shopping, opportunity, planning, success, trends, United States 10
The United States generates by far the most online sales dollars each year (with $385 billion expected in 2013). However, China has the greatest number of online shoppers (with 271 …
Read morePost-it-Notes: The Story of a Long-Time Winning Brand
Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Product Management, Social and Digital Media 3M, business model, customer expectations, customer satisfaction, experiential marketing, global, innovation, mature brand, online shopping, opportunity, planning, Post-it, product life cycle, promotion, social media, success 7