An Interview with Apple CEO Tim Cook

A little more than one year after the untimely death of Apple’s iconic co-founder Steve Jobs, Businessweek’s Josh Tyrangiel  recently conducted an in-depth interview with Tim Cook, Apple’s current CEO. Here are just a few quotes from that interview: On Apple’s role in the economy: “I think we do have a responsibility to create jobs.” On […]

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Tracking YOUR Online Behavior: It’s Much More Widespread Than You Think

LET’S BE ON HIGH ALERT!!! As we have noted several times (click here, for example), companies are increasingly tracking our online behavior. So, it is imperative to be aware of this and zealously guard your privacy. The latest major story on this topic is an in-depth Wall Street Journal article written by Jennifer Valentino-DeVries and […]

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Mobile Marketing Best Practices

Hofstra University alum and social media guru Michael Della Penna (who tweets at @mikepenna) writes widely on marketing practices. In a recent column, Della Penna identified “10 Relationship-First Mobile Marketing Best Practices”: “There is little doubt that mobile marketing has become the dream channel for marketers. Not only is it ubiquitous – there are five […]

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Social Media and Branding: A Look at China

In China, social media play a more important role among brand followers than in the United States according to research by InSites Consulting. Click the eMarketer chart to learn more.  

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Court Allows Antitrust Challenge to TV Sports Deals

As noted by The Hollywood Reporter, a federal judge is allowing an antitrust case against the consumer pricing of some TV sports packages: “A class-action lawsuit challenging the way Major League Baseball and the National Hockey League have carved up TV rights became a much bigger deal Wednesday after a New York federal judge refused […]

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Making iMacs in the USA?

After a lot of negative publicity generated by the poor labor practices of at least one of its Chinese suppliers, Apple is now considering making iMacs in the United States. As noted by CBS MarketWatch: “In what would be a major departure from its previous manufacturing practices, Apple appears to be assembling some iMacs in […]

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Online Engagement by Age and Gender

Research from  nRelate (a content optimization company) indicates that age and gender are key factors with regard to how people participate in reading online content. As reported by eMarketer: “An October 2012 survey found that younger U.S. web users, especially younger males, had a high propensity to click on related articles and videos after reading […]

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How’s Windows 8 Doing After Its Launch?

As we wrote in late October, Microsoft has a lot riding on its new Windows 8 operating system. The company has a huge financial investment on the line, as well as its reputation as an industry leader and innovator. So, should Microsoft be concerned that early results are “sagging”? Steven Jones and Shira Ovide report […]

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The Rising Costs of Staging a Broadway Show

We know that Broadway show ticket prices have risen dramatically over the years. Yet, some shows still fail because their production costs are so high. So instead of achieving the proverbial win/win combination, there is a greater chance at lose/lose (prices too high for ticket buyers/costs too high for investors). The as-yet-delayed show Rebecca is […]

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Rules of the Road: Social Media and B2B Marketing

Through a post at Multichannel Merchant, Worldwide Partners, Inc. agencies Godfrey, Mintz & Hoke and Traction Creative present 10 rules for better social media use in business-to-business marketing. Click the image to read the 10 rules.    

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