Identify Your Weaknesses Before Your Competitors Do

Recently Knowledge@Wharton, conducted an interview with Lisa Bodell, author of Kill the Company: End the Status Quo, Start an Innovation Revolution. According to Bodell, developing and enacting an innovation strategy often necessitates changes within an organization. She says that there are straightforward ways to stimulate change without getting the organization bogged down. Knowledge@Wharton “spoke with […]

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B2B Content Marketing in North America

Marketo has summarized the results of the recent State of B2B Content Marketing in North America by MarketingProfs and the Content Marketing Institute. The report “reveals insights into how B2B marketers are using content marketing techniques and the biggest challenges they face. The results reveal that B2B marketers are spending more, using more tactics, and […]

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A Sad Reflection on the Media Coverage of the Newtown, Connecticut Tragedy

The events on Friday in Newtown, Connecticut are horrifying and almost beyond comprehension. As a parent and a human being, I am sickened that there seems to be an epidemic  of violence in our society. I get that this is 2012. We (the public) want to know everything about everything — and we want this […]

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A Guide to Marketing Metrics & Analysis

Want to learn more about marketing metrics? If yes, check out this 70-page report from Marketo, which specializes in marketing automation and sales effectiveness software.  

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Explaining Gaps in Your Work History

Over the last few years, many people have experienced “gaps” in their employment — that is, at least one period of time when a person was not working. Thus, a crucial question to address is: What were you doing from __ to __? These two video clips from CareerBuilder give tips on how to handle […]

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12-12-12 Concert: The Morning After

Like many of you, we watched the 12-12-12 Sandy Relief concert last night. (Read more about the concert from yesterday’s post). While it’s still too early to gauge the concert’s financial effect, here’s my early reaction: This was a once-in-a-lifetime assemblage of music and entertainment talent. The concert itself was GREAT. The marketing and execution […]

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12-12-12 Concert: Doing Good and Doing It Well

Tonight’s 12-12-12 Music Concert to raise money for those affected by Superstorm Sandy will be the largest televised live event in entertainment history. It will be simulcast across the world and on TV. YOU may donate at www.121212concert.org. The concert will feature an extraordinary assemblage of talent: Musical performers include Bruce Springsteen and the E […]

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2012’s Top Twelve Career Posts

As we approach the end of this calendar year, here is a list of twelve of the best career posts made at this blog in 2012. I hope you find them useful. [Note: They are listed alphabetically, not by order of importance. :-)] 13 Things You Never Knew You Could Do On LinkedIn AMA Marketing […]

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Holiday Shopping Tips for YOU!!

Every year, I offer a list of holiday shopping tips intended to help shoppers avoid being ripped off or overspending their budget. Click here to read this year’s tips: Holiday Shopping Tips for Consumers December 12  

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