Thinking about a marketing career. Here’s a broad introduction to the possibilities.
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Read moreKey to Profitable B-to-B Growth: The Voice of the Customer
According to Walker Information: In B-to-B companies, the thinking around growth is focused on acquiring new business, overlooking that there is much to be gained from seeking out operational…
Read moreAn Interview with Pat Williams: Co-Founder and Senior VP of the Orlando Magic
Evans on Marketing Careers, Sports and Entertainment Marketing career, entrepreneur, NBA, opportunity, Pat Williams, promotion, sports marketing, Sports Networker, success, video
For those interested in a sports career, here is an in-depth (21+ minutes) interview with an NBA titan. Imagine: a general manager at age 29. [Note: A little hard to …
Read moreThe Mobile POS (Point of Sale) System
Evans on Marketing Technology and Marketing, Trends analytics, information, inventory, point of sale, POS, technology, tips, trends
Epson has prepared a report titled “Mobile POS: Evolving the Sales Receipt,” which describes how the simple sales receipt now contains a lot more information that aids businesses …
Read moreDoes Apple NEED a New iPhone?
Apple has had a lot of good news lately, including its position as the most valuable company in the world.
Nonetheless, Erik Roberts, writing for CBS MarketWatch, says: “Even though …
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