According to a report by eMarketer, social media activities differ dramatically by the size of the firm. This is yet another competitive advantage for big firms: “Many larger companies and …
Read moreMemorabilia Sells — Sometimes for a Lot!!
Evans on Marketing Good and Bad Examples of Marketing, Pricing, Product Management auction, celebrity, collectible, memorabilia, NFL, online shopping, opportunity, social media, sports 1
Yes, we love celebrities, our sports teams, and nostalgia. As a result (and aided by the Web), collectibles have become big sellers. And auctions can real pump up the prices …
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Read moreDo You Still Believe Sports and Entertainment Marketing Don’t Overlap?
Amazing, huh? After auditioning a number of traditional entertainment personalities to join Kelly Ripa, former NY Giants All Pro defensive end and Super Bowl winner Michael Strahan was chosen as …
Read moreBusinessweek Calls ESPN the “Everywhere Sports Profit Network”
In a Businessweek cover story, Karl Taro Greenfeld, reports on ESPN’s ever-growing presence as a sports marketing behemoth: “The company’s revenues are growing at 9 percent a year, with …
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