According to Walker Information: In B-to-B companies, the thinking around growth is focused on acquiring new business, overlooking that there is much to be gained from seeking out operational efficiencies that drive profit and growth through positive customer experiences and reallocated resources. In short, one of the best strategies to increase your odds of profitable growth is to ensure you are operating optimally. This applies as much to individual account management as it does to systemic process and functional management. In both cases, the customer perspective can and should guide resource allocation and operational efficiency.”

Click the icon to access Walker’s B-to-B voice-of-customer report.


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