When Marketing’s Good, It Can Do GOOD

Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , 10

Cause-related marketing can be inspirational and touch us. Hopefully, it can also make us want to better ourselves and the world. 🙂

Consider the annual Wildlife Conservation Film Festival (WCFF)…

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Under 40s Impacting the World

Evans on Marketing Careers, Global Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing, Trends , , , , , , , , 19
For the purposes of this post, we are defining “young adults” as any adults under 40 years of age. [Yes, there will be some 20-year-olds who view 39 as ancient.
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McDonald’s Strong Involvement in Children’s Literacy

Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media , , , , , , , , , 10

It’s been an interesting few years for McDonald’s. It has had problems with franchisees, a very expanded menu for a fast-food chain, and those who are pushing for healthier food. …

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Brita Water Signs NBA Star Stephen Curry as Endorser

Evans on Marketing Consumers and Their Behavior, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , 1

Brita “reduces the taste and odor of chlorine, and other contaminants, to deliver great-tasting water while removing impurities that can cause illness over time.By drinking filtered water, you are reducing …

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Lego: Innovation and Sustainability Can Co-Exist

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , 11

Lego is the maker of the popular wood and plastic building blocks and toys, and the inspiration behind last year’s highly successful Lego movie. LEGO “is a privately held, …

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