Last month, we blogged about the interest of consumers around the world in socially conscious companies.
Today, to further the discussion, we are offering the video below from Nielsen…
Read moreAt Chipotle: A Good and Socially Responsible Campaign?
Chipotle has just introduced a new marketing campaign (“The Scarecrow from Chipotle”), complete with the video below and a related game (available here): “Join Chipotle and the Scarecrow …
Read moreWhere Consumers Will Pay More for Products from Socially-Conscious Companies
A good measure of a consumer’s interest in the social responsibility of companies is whether or not a consumer would be willing to pay more to buy the products of …
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