How Will YOU Pay for Your Holiday Shopping?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Pricing, Privacy, Identity Theft, and Ethical Issues, Trends , , , , , , , , , , , , , 20

Interestingly, according to a recent survey of 1,000 people, 39 percent of holiday shoppers will pay for their gifts in cash, 32 percent will pay with a debit card, and …

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Amazon Creates Its Own “Prime” Holiday

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , , 3

To stimulate its Prime Membership business, Amazon has created a new “Prime Day” holiday on July 15, 2015.

As Tim Parry recently reported for Multichannel Merchant: “While not unheard …

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Aggravated by Airline Pricing?

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Pricing , , , , , , , , , , , , 1

The complexities and variability of airfares can be disconcerting even to the most patient people. Two recent articles appearing in the Wall Street Journal illustrate the situation. The second article …

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