digital Archives

The Car as a Digital Entertainment Center

November 8, 2014 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing autos, cars, customer expectations, digital, entertainment, ethics, experiential marketing, Nielsen, technology, trends 3

New car entertainment technology has exploded in recent years.

According to Nielsen:

“Cars are big business, and as technology continues to permeate our lives, the auto industry is broadening its …

Global Advertising Is Booming

July 20, 2014 Evans on Marketing Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Trends advertising, digital, eMarketer, experiential marketing, media, promotion, social media, trends 1

As part of its research on worldwide advertising trends, eMarketer examined the per-capita ad spending for several countries around the globe.

From this research, a few conclusions may be drawn: …

Media Trends in U.S. Advertising

July 11, 2014 Evans on Marketing Marketing Communications, Social and Digital Media, Technology and Marketing advertising, analytics, digital, expenditures, media, opportunity, planning, social media, trends 1

The shift to digital media for U.S. advertising expenditures is expected to continue well into the future. By 2018, ad spending on digital media will exceed that for television. Mobile …

Careers in Marketing: Sharpen Your Digital Skills

March 1, 2014 Evans on Marketing Careers, Technology and Marketing, Trends career, digital, mobile media, opportunity, planning, social media, tips, trends 12

In planning for the next phase of your career, think digital. There are — and will be — a lot of opportunities out there. 🙂

Visually.

…

Gartner Study: The State of Digital Marketing

September 18, 2013 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Marketing Communications advertising, budget, digital, Gartner, online, opportunity, planning, promotion, trends 5

Gartner, a marketing research company, recently conducted a survey on companies’ use of marketing. Overall, Gartner found that the companies studied spent 10.4 percent of their total revenues on …

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