The Changing Media Mix for Advertising — Through 2017

We all know that advertising expenditures by media have been — and will continue to — change. Two interesting conclusions can be drawn from new research on the U.S. marketplace by eMarketer: (1) Advertising on digital media is skyrocketing. That is no surprise. (2) For traditional media (except directories and newspapers, whose revenues continue to […]

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An Integrated Approach to Digital Marketing

As described by SyneCore Tech, there are six key elements to a successful integrated digital marketing strategy. Check out the infographic.  

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Newsweek: Another Print Publication Bites the Dust

It was announced recently, that Newsweek will soon no longer be available in print. This continues the trend of publishing in digital and E-reader formats. Some print publications have become too expensive to produce and distribute, and there is the problem of unsold copies. Add to that the declining interest of people in reading printed […]

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P&G to Cut 1,600 Jobs, Bank on Digital for Long-term Savings

  Click the image for the full story P&G is the world’s largest advertiser, spending billions of dollars globally each year. Nontheless, according to Advertising Age, “Facing flat market shares and growing investor pressure to cut costs, Procter & Gamble Co. plans to eliminate about 1,600 ‘overhead’ or nonmanufacturing jobs, including some in marketing, and […]

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